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The development of this undergraduate-level class in the fundamentals of branding was the final project in my pursuit of an MS in Journalism and Mass Communications from San Jose State University in California. The class consists of fifteen 3-hour sessions, many of which contain in-depth slideshow-based lectures on a variety of topics relevant to the development of brands. Your feedback is highly valued, so please contact me.

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Smart Phones as Branding Tools. How to Build a Newspaper Brand. How Social Media Affects the Purchase Decision. Your challenge is to learn the language of relevant content that provides customers with the knowledge.

Our fast, interactive tool gets the thoughts out of your head and into a distilled value proposition and creative brief. 8220;With no exaggeration, I thought Branding Compass was brilliant. I was really impressed by how well it distilled the basic info I provided into a coherent UVP. 8212;Tim Duggan, President, Shawsheen Air Services, Inc. Using a series of carefully crafted questions, accompanied by educational information abou.